Apple announces iPhone XS, iPhone XS Max in phone

The long wait for new iPhones is now officially over.

At its annual September event, Apple introduced two new iPhone models the iPhone XS (pronounced "ten-ess" not "ex-ess"), iPhone XS Max. The new models are successors to last year's iPhone X, iPhone 8 and iPhone 8 Plus.

As rumors anticipated, the new models ditch the home button in favor of the iPhone X's edge-to-edge display with Face ID facial recognition replacing the Touch ID fingerprint scanner.

Both phones have the company's faster A12 Bionic processors as well as improved water resistance. Storage will start at 64GB of storage with other options available including a 512GB variety.

The iPhone XS and iPhone XS Max are the two premium iPhones and direct successors to last year's popular iPhone X. Similar to the iPhone X, the iPhone XS has a 5.8-inch OLED display.

The XS Max can be equated to a "Plus" sized device, packing a supersized 6.5-inch OLED screen into a phone that is roughly the same size as Apple's previous Plus devices, which had 5.5-inch screens.

Apple says battery life on the iPhone XS will be 30 minutes longer than the iPhone X's, while the larger XS Max will last an hour an a half longer than the iPhone X. 

A new virtual SIM card, or eSIM, promises to make it easier to use the phone while traveling, allowing you to hop onto a new network without having to take out your regular SIM card.  

Both phones will have dual 12-megapixel rear cameras as well as a 7-megapixel front sensor. Among the new improvements are bigger sensors and the ability to adjust the depth of field of a picture to blur the background even after a photo has been taken

Pricing and release dates were not immediately available. 

Apple is also expected to introduce a less expensive iPhone XR with a 6.1-inch LCD display, lower quality than the XS devices' premium OLED panels. It is expected, however, come in a variety of colors including black, red, white, blue, coral and yellow.

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Apple Just Announced the New Apple Watch

The fourth generation of Apple Watch will have a face that's 30% larger and a speaker that's 50% louder, Apple said Wednesday, at a press event here.

In what was touted as a breakthrough by Apple execs here, the new watch can now do ECG heart tests, which was endorsed on stage by the American Heart Association and Apple said received FDA clearance.

"It's redefining what a watch can do for you. We have re-imagined the Watch," said Apple CEO Tim Cook.

The Series 4 edition of the Watch starts at $399, or $499 with cellular service as an add-on and will be available September 21. The price of the Series 3 watch, currently selling for $329, has been lowered to $279. effective today.

The Watch was first introduced in September 2014, at an Apple event. But it wasn't  released until the following spring, with an initial sales prices that was all over the map – starting at $349, but going to around $500 depending upon which band accessory was added, going all the way up to $17,000 for a gold edition

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